Customer Communication During Incidents The How to of Status Page Updates

Something often overlooked during an incident is how we communicate with our customers and reassure them of the situation. How you convey an incident to the people paying for your service can make all the difference when it comes to contract renewal period. At a past company, our sales team regularly reported back from client meetings that they consistently mentioned how helpful and reassuring status page updates from the SRE team were, even when our service was fully down.